Category: Fashion

Fabletics: An Example of Todays Brand Making

Fabletics, the leading online athleisure brand, is a perfect example of how online brand making should be in today’s world. The firm is largely betting the possibilities of digital marketing combined with technology innovation to grow its business. Precisely, it effectively utilized the changing customer behavior in terms of product awareness. The firm identified that the power of the crowd is the most important deciding factor in convincing the customer to choose a product. Since it founded, the online brand was focusing on customer reviews, and the recent studies have shown that over 84% of the customers accept online reviews quite similar to personal recommendations.

 

It points out that the brands that are having a clear focus on making a positive opinion across the internet ecosystem, with best-in-class products and services, can ensure a smooth journey. A similar survey revealed that the customer reviews also play an important role in improved loyalty, customer acquisition, and customer retention regardless of the industry type. While coming to the frequent use of reviews, another survey showed that as many as one in every two people researches about at least brand once in a month. Interestingly, the number is getting an increase of 23% year over year.

 

The brands are also increasingly aware of the changing mood of the customers, and at least 76% of the consumer brands displays customer reviews on the product pages of their website to improve the sales. Interestingly, user reviews are one of the most happening site features in the recent years across the consumer brands. As many as 74% of the customers replied that they go through the reviews on the product page and then make a decision on the purchase – a new trend that is visible post-2012. Fabletics effectively utilized all these factors and integrated them to its growth mission. The brand has more than 30,000 reviews, already, in a leading review site, Trustpilot, with its average rating stands at 8.2.

 

Interestingly, Fabletics has spoken out about its ambition as a brand and its deep focus on customer reviews. The brand plans to add more customer reviews online in an attempt expand its business and revenue. It should be noted that the online brand was started in the year 2013, after its co-founders, Don Ressler and Adam Goldenberg, identified that there is a vacant space for a reasonably priced activewear brand that offers style and quality. They collaborated with Kate Hudson and launched the brand targeting young women who aspire active lifestyle.

 

Ever since it started, the team ensured that communication played a significant role in its brand development and modified its customer service department along with giving significance to social media. For offering personalized products, the brand devised a Lifestyle Quiz to its consumers. It means that every new customer of the brand has the opportunity to complete the quiz that is of questions related to their fashion preferences. Based on the data, Fabletics designs personalized activewear products to each customer and ensure increased customer satisfaction. Interestingly, Fabletics invites everyone to fill out the Lifestyle Quiz to get their desired products from it.

Weekend #workout plan inspired by @gingerressler's high-power moves ????

A video posted by @fabletics on

Categories: Fashion

George Street Photo and Video in Chicago: A Step Above

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You have said “I do” and there are probably a lot of questions racing through your mind. Allow George Street Photo and Video Address Locations Chicago land take the reins on capturing your special day. At George Street Photo and Video they employ great photographers who can guide you and your fiancé through how seamless wedding photography can be. Don’t make your story another horror story by hiring just anyone. The photographers at George Street Phot and Video Chicagoland have the experience that you need in a wedding photographer. Their professionalism will blow you away and will ensure that your wedding day goes off without a hitch.

Categories: Fashion

Adam Goldenberg Commends Kate Hudson’s Work With Fabletics

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Kate Hudson is not only one of Hollywood’s most acclaimed actresses, she also happens to be a model and an owner in several athletic wear companies, including Fabletics at https://twitter.com/adamgoldenberg?lang=en. Fabletics is owned by TechStyle Fashion Group, the company that Adam Goldenberg and Don Ressler founded back in 2010. Hudson has not only made Fabletics her own personal athletic wear brand, she’s helped them develop a business model that’s friendly to customers, and a brand website that’s become simple to navigate and easy to signup under. Goldenberg is proud of how Hudson has used her influence as an advocate of health and wellness products and associated that with Fabletics products. Fabletics has also evolved its VIP membership program to make more features optional.

Adam Goldenberg has been a longtime marketing and technology guru who became successful well before he and his friend Don Ressler entered the fashion industry. It actually began for him while he was still in high school exploring different ideas. He was very ambitious at the age of 15 and believed he could do whatever he set his mind to, and he founded an online advertising network called Gamer’s Alliance on rgtadvisors.com. It was this company he founded that helped land him a position at Intermix Media in 1998, a California-based digital marketing company that was responsible for founding MySpace. Goldenberg also met Don Ressler while he worked for Intermix Media.

Read more: TechStyle’s data-driven fashion – CNBC Video

Goldenberg and Ressler were actually instrumental in bringing revenue to MySpace through an e-commerce company they started called Alena Media. In 2005, Intermix Media CEO Richard Rosenblatt sold the company to News Corp, and upon that sale Goldenberg and Ressler’s company was phased out. So the two entrepreneurs decided to leave MySpace and start their own company. They started Intelligent Beauty first and were marketing various cosmetics products on wikipedia.org, but then they decided to open a fashion retail business in 2010 that became known as JustFab.

JustFab became popular because Goldenberg and Ressler found ways to cut company costs and deliver women’s stylish apparel at cheap prices. Several celebrities endorsed JustFab’s products including Kimora Lee Simmons and Kate Hudson. JustFab also received several rounds of venture capital totaling around $285 million which allowed them to open physical stores across the US. In 2013, JustFab became a billion-dollar company, or “unicorn” as Goldenberg and Ressler referred to it. Because big data usage became prevalent at JustFab, Goldenberg and Ressler had it renamed to TechStyle Fashion Group.

Categories: Business Expert Fashion

Fabletics Has Their Eye On The Fashion That Customers Demand.

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Coming from the purchaser’s point of view, it has been accepted for a long time as being rational that if the asking price for merchandise is known to be overpriced, that this in some way must jibe directly to the merchandise being manufactured with unsurpassed quality. The purchaser will find today, conversely, that in the better part of those proportional instances, this is far from being an extremely intellectual attitude for one’s financially viable purchases. The economy has guided consumers to employ alternative methods in their hunt for clothing. Consumers will hunt for items that have earned ratings or comments, colorful and unique fashionable patterns, and companies that will ask the purchaser if they are content with their purchased clothing, even if that item was purchased at a lesser cost on average.

 

The ascending fashion merchandise enterprise known globally as Fabletics is an elegant, tranquil fashion style of clothing company that many patrons seek out for their exercises fashion and they’re highly valued by their patrons. The fashion merchandise store Fabletics was made legendary by the talented actress and creator of the enterprise, Kate Hudson, in the year 2013, with supplementary backing provided by Don Ressler and also Adam Goldenberg. Fabletics has become popular with their patrons as a fashion merchandise outlet that is tremendously trendy with current styles. It is that exceptionally trendy aspect of the clothing merchandise that is mostly the rationale behind Fabletics sound standing in the clothing arena called “activewear.” The admired online merchant known worldwide as Amazon, provides a diversity of fashionable merchandise as well as garments, has promptly grabbed onto 20% of the online merchandise arena, and Fabletics also, has developed to inflate all the way to a $250 million merchandise enterprise within a period of under five years. The clothing enterprise Fabletics uses a scientifically innovative purchaser policy that provides an unequaled and vastly singled out series of fashionable merchandise at their internet merchant, in addition to the physical Fabletics’ merchant locations.

 

Fabletics has a basic purchaser information plan that keep an eye on what visitors to the store are looking at, by recording their online browsing habits, at their numerous Fabletics locations. This information is significant and it provides Fabletics with priceless data as to the variety of items that shoppers are looking at. If a member of the plan browses any of the stock from their Fabletics online site, those records are linked quickly to the Fabletics brick and mortar outlets. This way Fabletics can remain fashionable with the identical wearables that the records have established shoppers are interested in. This allows for physical store outlets to use this data to show which units to put onto display shelves and which to remove.

 

Other department stores have been closing their physical outlets and directing their items to internet outlets. This is directly related to the shoppers desire to browse at the brick and mortar location, and then, taking the items from another online store.

Categories: Fashion