Lime Crime is a makeup company based in Los Angeles, California. The company has been creating unique shades for fans since 2008. Their mission is to help each fan showcase their personality through different shades.
Doe Deere is the founder and CEO of Lime Crime. She originally registered the name on eBay in 2004, and the store was designed for her independent clothing line. Her plan was to model the clothing for her potential customers, but she needed makeup in unique shades to match each outfit. However, she could not find the shades she needed online or in stores. This inspired her to create and sell cosmetics instead of clothing, and Lime Crime Cosmetics was born in 2008.
When Lime Crime was first launched, the collection included blush, primers, eye shadows and brushes, and the prices started at an affordable $12. Doe promoted the collection by posting makeup tutorials on her blog, in which she showed her fans how to use the products. She also held contests and giveaways for different accessories on her blog. The online exposure caused her fan base to increase, and Lime Crime was making steady sales by 2009. Lime Crime now has a big following on social media, and this includes over 3 million followers on Instagram.
Doe Deere was very careful to choose the right laboratory for creating her products. She wanted to ensure she was working with a team of experts in their field, but she also needed partners who were working towards the same goals. Doe now works with a laboratory that gives her the freedom to create fun products for her fans.
The collections at Lime Crime are usually based on fantasies and mythical creatures, from unicorns to mermaids. One example is the Alchemy collection, which features a mixture of purple and copper shades to create a magical product line. Lime Crime continues to create products based on different fairy tales, but Doe is not afraid to try new ideas in the future.
Lime Crime works hard to create products in shades that fit every personality. Fans can keep it dark with the Grape Jelly, Blue Smoke and Black Velvet shades, or they can brighten it up with the Flora, Bubblegum Rose and Pink Velvet shades. The themes include the Mermaids Hi-Lite Palette, Feelins Bundle and Aquarium Brushes. The products can be found on the official website and in Urban Outfitters stores. All cosmetics are cruelty free and made with vegan ingredients to support the well-being of animals.
Doe Deere is as passionate about helping others as she is about makeup. The success of Lime Crime allows Doe to support her favorite charities, such as the Sanctuary For Families and the Bideawee Animal Shelter. Doe also encourages her fans to follow their own dreams. Her advice for potential business entrepreneurs is to listen to feedback and learn from criticism.
Doe Deere has worked hard to make her company a success, and the future is looking bright and vibrant for Lime Crime.
Read http://inspirery.com/doe-deere/ to learn more.