If you use lip care product, then it is more than likely that you have already used EOS Lip Balm or have at least heard about it. EOS Lip Balm swept the market for lip care products single-handedly when it entered the market and gave a tough run for money to its competitors, which were much larger and had been the part of for much longer. EOS or Evolution of Smooth’s valuation presently stands at over $250 million, and the company has been able to achieve such a success in the time frame of just a little over seven years.
The company has been relatively silent when it comes to the marketing of the product or creating hype in the media in the past few years. One of the co-founders said in an interview that the company from the very start wanted to create an innovative product, which can be used in the daily life without feeling too unconventional. EOS lip balm focused on every aspect of product creation, starting from the lip balm, the container, packaging, and distribution network. The product is today used by the likes of Christina Aguilera, Kim Kardashian, and Miley Cyrus, and has featured many famous fashion magazines, which has helped the company to gain more popularity in the oral care sector. EOS products can be purchased at many popular retailers such as Target, Walmart, Costco, Walgreens, and Amazon.
The company continues to remain focused on innovation, and many new flavors are added to its collection to ensure consumers always have something new to look forward to. The company even came out with a limited period holiday edition of the product in collaboration with Rachel Roy, which sold out in a matter of weeks. The Alice in Wonderland collection of the company that it designed along with Disney also sold out in a matter of weeks, and are now available online at alternative marketplaces for much higher prices.