EOS Lip Balm – Bringing Innovation In The Lip Care Sector Continuously

If you use lip care product, then it is more than likely that you have already used EOS Lip Balm or have at least heard about it. EOS Lip Balm swept the market for lip care products single-handedly when it entered the market and gave a tough run for money to its competitors, which were much larger and had been the part of  for much longer. EOS or Evolution of Smooth’s valuation presently stands at over $250 million, and the company has been able to achieve such a success in the time frame of just a little over seven years.

The company has been relatively silent when it comes to the marketing of the product or creating hype in the media in the past few years. One of the co-founders said in an interview that the company from the very start wanted to create an innovative product, which can be used in the daily life without feeling too unconventional. EOS lip balm focused on every aspect of product creation, starting from the lip balm, the container, packaging, and distribution network. The product is today used by the likes of Christina Aguilera, Kim Kardashian, and Miley Cyrus, and has featured many famous fashion magazines, which has helped the company to gain more popularity in the oral care sector. EOS products can be purchased at many popular retailers such as Target, Walmart, Costco, Walgreens, and Amazon.

The company continues to remain focused on innovation, and many new flavors are added to its collection to ensure consumers always have something new to look forward to. The company even came out with a limited period holiday edition of the product in collaboration with Rachel Roy, which sold out in a matter of weeks. The Alice in Wonderland collection of the company that it designed along with Disney also sold out in a matter of weeks, and are now available online at alternative marketplaces for much higher prices.

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Discover More about Jose Borghi

Jose Borghi is one of the most influential advertising individuals in Brasil; he is the founder of Mullen Lowe Agency. Borghi is an erudite scholar; he graduated from PUC-Campinas receiving a degree in advertising and propaganda. He is gifted with a great personality, and therefore he maximizes it to the lid he has been featured in campaigns concerning advertisement, for example, the Mammal of Parmalat this is the influence that still sticks in the minds of Brazilians.

The spirit that Borghi hard was incredible just after leaving the school he started building her career little by little that was in 1989 at an advertising agency called StandartOgivily. He kept his dream alive he worked towards achieving his goals of owning an advertising company one time.Jose knew that nobody was going to give him a loan or any contribution to start his agency. This made him strong pre-assuming that he had realized his potential but to reach his goals he knew the hard work and perseverance that would leave behind his success.

Finally, Borghi made it through, his agency is a success, and because of his principles he has been accredited by many and recognized institutions globally. Of late Mullen agency and Lowe group have merged to offer better services to clients and forming a new company Ad agency called Mullen Lowe Brazil.

Commitment, dedication and passion are the virtues of competent rich people like Jose Borghi. What matter is how bad you want to accomplish your dreams it doesn’t whether you are broke it takes courage to go after your dreams.